Susan Sweeney

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Best-selling Author, Internet Marketing Specialist and Professional Internet Marketing Speaker
Internet, Social Media, Internet Marketing, Technology, Travel/Tourism, Wealth Building

Travels From: Halifax, Nova Scotia
Fee Range: $7500 – $20,000

Biography

Susan Sweeney is a best-selling author, an internationally recgonized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. As a professional Internet marketing speaker, Susan has delivered lively keynotes, workshops and bootcamps to audiences on 4 continents.

Susan is the founder and President of Connex Network Inc., a thriving Internet marketing and E-Business consulting firm. Susan earned both her Chartered Accountant and Certified General Accountant designations. Susan also holds her CSP – The CSP is the highest earned designation presented by the National Speakers Association. It is the industry’s international measure of professional platform skills. Only 10% of the National Speakers Association 4000 international memberships hold this professional designation. Susan is one of them! – and she has recently been inducted into the Canadian Speakers Hall of Fame which is comprised of individuals who have been recognized for their outstanding excellence as a professional speaker and dedication to the professional speaking industry by educating others to excel. Members are selected by their peers in recognition of their contributions.

Susan Sweeney is the author of 8 Internet marketing books, including the highly regarded and successful 101 Ways to Promote Your Web Site, now in it’s 8th edition, it has been translated into German, Spanish and Chinese, and has sold over 77,000 copies. Her book 101 Ways to Promote Your Tourism Business Web Site, has received rave reviews from many tourism industry professionals. Her other book titles include:

•101 Internet Businesses You Can Start from Home
•The E-Business Formula for Success
•101 Ways to Promote Your Real Estate Web Site
•Going for Gold.
•Social Media for Business

(Books are published by Maximum Press, Gulf Breeze, Florida.)

Susan is the Dean of eLearningU.com, an online eLearning portal that has business courses from all of the industry’s leading experts, authors, business people, companies and industry gurus. Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success. Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success webinar training program.

Susan is the past owner of an Internet presence company, a web based software development company whose product was marketed exclusively on the Internet and an International Trade Commissioner for the Government of Canada. As an International Trade Commissioner, Susan advised many information technology and other industries on exporting and international marketing of their products and services. In that position she organized and led trade delegations to many areas of the United States, England, Ireland, Germany, Austria, Russia, Ukraine, Hong Kong, Singapore, Malaysia, Thailand, China, and Chile.

As a result of technological changes and increased global competitiveness, the need for a strong Internet presence is essential. As a professional Internet Marketing speaker, Susan instructs individuals with her enthusiastic personality combined with her vast hands-on international marketing experience, which keeps her listeners informed and captivated. Let Susan help you increase your traffic and make your business prosper!

Topics, Internet Marketing

Past, Present and Future Trends of Online Marketing

Is your online presence keeping current with consumers’ expectations? Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will review the life cycle of travel and tourism web sites, blogs, social media and mobile – the past, present and future – that are becoming the benchmarks of a successful Web presence and Internet marketing. This session is a must for all travel industry professionals who want to see how your online presence measures up, learn what you have to do to catch up and learn what you have to prepare for in the future.

Great Online Gadgets, Tools, Resources

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Businesswill take you on a whirlwind tour of the latest and greatest online tools and resources (most of them free) that you can use to market more effectively, wow your web site, social media and mobile visitors, improve your conversion, save time and do more business. Don’t miss this session!

What does the Future of Tourism Marketing Look Like

Are you ready? Forewarned is forearmed they say. Many emerging online opportunities and technologies will change the way the travel industry attracts, engages and services it’s potential customers. In this trip into the future Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will provide you with a glimpse into the experience of the future traveller. This session is a must for all travel and tourism industry professionals who want to be prepared for the future.

Formula for Social Media Success

There is a formula for having success with social media. Choosing the right social media venues, setting up your account so that is branded and search engine optimized, growing your fans, followers, subscribers and knowing what types of posts or tweets will bring leverage and conversion are only a few of the elements discussed in this “not to be missed” session. In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you through the formula for social media success.

Developing Your Social Media Strategy

Many travel and tourism organizations are participating in social media but getting very limited results. The reason is that they don’t have a well thought out strategy that ties in to their objectives and target markets. In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you through the process of developing and documenting a realistic and effective social media strategy.

FaceBook, YouTube, Twitter .. oh my! Social Media seems to be everywhere! What’s a Marketer to do?

There are so many new and exciting opportunities opening up in the face of the social media boom it’s hard to know where to start. What’s hype and what actually generates revenue? Let Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business and Internet marketing expert, shed some light on all of the new advances in social media marketing. Get “in the know” as she talks about marketing and conversion using Twitter, Facebook, LinkedIn, YouTube and a whole lot more!

FaceBook Marketing

Facebook .. Profiles, Pages, Groups, Ads, Apps. iFrames, Custom Welcome Tabs – Which of the FaceBook marketing opportunities (if any) is right for your business? Having your own page and building your fans and community? Targeted demographic, geographic or keyword advertising? Leveraging with a custom app? Incorporating iFrames so booking can be done within Facebook? In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will help you break through the social media noise and walk you, using plain English, step-by-step through the process of deciding what is right for your business and how to use it effectively. Leave with immediately implementable strategies and techniques to do more business online using Facebook.

To Tweet or Not To Tweet

Twitter is one of the fastest growing social media applications online today. But how can an app that allows you a maximum of 140 characters (I’ve used 115 in this description so far) be such a powerful marketing tool? In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will give you the “straight goods” on Twitter. How to determine whether it is appropriate for your business…how tourism businesses are using Twitter to communicate with potential customers and increase their business revenues..how to grow your “followers”. Take home tips, tools, techniques and resources to maximize the marketing potential of Twitter as part of your marketing mix.

Secrets of Search Engine Success

85% of Internet users doing their travel research online search .. through Google, Facebook, TripAdvisor, YouTube, etc. Most rarely go beyond the first 10 results listed. Social media has changed the game making search optimization more important than ever. To benefit from this tremendous traffic opportunity you have to make sure your site is designed to be search engine friendly and you are taking advantage of the opportunities for search optimization in all the areas you have a presence. Susan Sweeney, Internet marketing expert and author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business will discuss the popular search engines and sites and their ranking criteria, provide you with tips, tools, techniques and resources to optimize your search engine placement, and discuss pay-per-click opportunities.

50 Ways to increase your Hotel Revenue Online MegaSession

Want to increase the revenue for your hotel? In this mega-session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will reveal today 50 easy ways to increase your online revenue that you can implement tomorrow. Create a season of No Vacancy with the tips you will learn in this session and leave your competition in the dust.

Web Site and Social Media Report Card Workshop

In this hands-on workshop participants will review and grade their own web site and social media. In a computer lab environment, Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk participants through her web site/social media critique. Participants will be provided with a Web Site and Social Media Report Card on which to mark their grade for each of the elements. We will go through each of the elements step-by-step, identifying what should or should not be on their websites/social media and participants will compare it against their own web site/social media on their computer in the lab. We will walk through step-by-step what the marking grade is for each element and why. At the end of this session, participants will tally their mark, understand why they got the grade they did, but, more importantly have a complete checklist of what they have to do to have a fantastic web site/social media presence that will exceed consumers’ expectations and bring them more business. Throughout the workshop, as time permits, Susan will provide one-on-one feedback to attendees on their web sites/social media.

Can’t make up your mind? Want them all? Susan will customize a session for you or you might want to go to a SuperSession, pre-conference workshop, half day or full day workshop, Susan’s 2 day Internet Marketing Bootcamp™, 2 day Social Media Bootcamp or even have Susan do these and other Internet marketing topics as a live webinar series.

Testimonials

What clients are saying about some of Susan’s presentations:

“Most knowledgeable person I’ve heard speak on this topic.”
Jessica Wilson, HappyValley.com

“All the tools at the end should be a separate workshop – It was awesome but we were already on overload – Can we do that again some day?”
Nancy Noll, The Queen Bed and Breakfast

“Clear, engaging speaker.Timely topic. Lots of “new to me” information.”
Mr. C Lee, Boal Mansion Museum

“Great. Lots of useful information. I am more focused, able to get a plan together from today. Better than expected – I saw an ad in local paper and had no idea – WOW Thank you. Clear, knowledgeable and personal speaker.”
Janise Crow, The Hair Lady

“Well worth the time. Exceeded expectations.”
Ann Dunlavy, Lincoln Caverns

“So much valuable information. Did not seem lengthy – time flew! Met and exceeded expectations. Clear, concise and enjoyable! Great and easy to follow. Love all the tools! Excellent speaker – good voice tone, interactive, positive, stayed on track, great ideas and encouragement.”
Sharon Meyers, Woodward Camp

“Susan is so smart and up to speed. It was a pleasure to attend. Learned a lot. After coming last year I wouldn’t miss it. Excellent! I have read her books and love her approach – makes everything easy to understand.”
Karen Myford, Marketing Consultant

“Lively, informative, full of insight.”
Jennifer Lynch, HUB Robeson Galleries

“Engaging, educational, informative – Thank you!. Exceeded expectations. Clear, organized, articulate and expert.”
Sneha Patel, The UPS Store

“Excellent information. Very happy with content of the seminar – learned a lot. Covered more than anticipated. Great presentation.”
Gail Jones, Penn State Federal

“EXCELLENT, I cannot believe how much I now know that I had no clue about before. Thank you.. Thank you for the “e” education. Because the course covered sooo much, there are so many aspectsthat will definitely be adapted at the Hotel, and that is good spending to me. Susan is extremely knowledgeable about all the topics covered.”
Gillian Graig, Best Western Voyageur Place Hotel

“Absolutely terrific! It provided a competitive advantage for everyone who invested the time and money to be here. The bootcamp was just as good as what my associates said it would be., it is especially worth the investment in these economic times.”
Coleen Fabrizi, Cornell Hotel School

Informative…informative…informative. It was very interesting. I got a few easy, cheap & valuable ways to improve our Internet marketing now. I liked Susan because she does not talk ‘techie’ lingo that marketers don’t understand. She was on time and started and ended on time.”
Augusta Cox, WEOKIE Credit Union

Wow! So much to know! Rocket speed and very well informed!”
Connie Bean, St. Mary’s University

“Excellent. I need to go back to my own site and add items and change items. Great suggestions, good coverage on all areas. Clear, kept me interested – very informative…motivated me.”
Michelle McNancy, Comfort Inn

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