Table of Contents
Synopsis
Speaker: Bruce Turkel
Topic Title:
- Branding, Sales
Professional Fees subject to change without notice
- $$$$ = $25,000 -50,000 USD depending on Country
- Expenses: As incurred
- Travels from: USA – FL
- Expenses for Travel, (air and ground) Accommodations, Meals, Traveling Companion, and Incidentals are not included in the above fees.
- Discounted Fees: Under rare and special circumstances speakers may discount their fees at their discretion. i.e., booking multiple events with the same client. Non profit organizations may also qualify for a discount.
Biography – Bruce Turkel – Branding – Sales
Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, and many more.
You might have seen Bruce on TV. Bruce has working with valuable brands for more than 25 years and is a frequent guest expert on the national news. He appears regularly on CNN International, MSNBC, and NPR.
You may have read about Bruce. Bruce has been featured in The New York Times, Fast Company, Communication Arts, AdWeek, and Speaker Magazines.
You might have heard Bruce speak. Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame.
You may have read one or more of Bruce’s five books. Bruce’s most recent book, All About Them was chosen by Forbes Magazine’s as one of their best business books.
Perhaps you heard Bruce playing his harmonica. Bruce fronts the popular Miami R&B band Blackstar.
You’re about to meet Bruce Turkel. And Bruce will share some of his simple yet powerful brand building techniques with you.
Topics
Defining Your Brand Essence
BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.
Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical,
actionable, and compelling essence.
While they’re laughing, your audiences will also be learning:
- The three universal branding myths that are holding your company back.
- The simple difference that sets all great brands apart, and
- How to develop this game-changing difference for your brand.
7 Steps to Building Brand Value
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining
anecdotes and real world examples to illustrate the finer points of brand building. Add significant value to your products by
making your products more valuable to your customers.
In this talk, your audiences will learn:
- Why your brand is not about your company.
- Why understanding this matters more than anything.
- The critical secret to move your brand from company-centric to consumer-centric.
- How to determine your authentic truth and why it’s more important than the function
of your products or services.
You don’t need social media. You don’t need a website. You don’t need mobile applications.
You need a strategy.
Before you create noise, you’ve got to know what you’re creating noise about and why anyone
should care.
Bruce Turkel shows his audiences exactly how to build their brands online. He will show you how to
take the best tools, tips, and techniques from the analog world and move them online where they
will generate global interest and response.
- Why an unfocused online presence is like a tree falling in a forest.
- The danger of GMOOTs and how to avoid their traps.
- How to build a powerful brand that will make a difference online.
- How to tailor your message for each of the different social media.
- How to get the most bang for your buck and increase the echo effect.
The Design of Sales
Instead of worrying about how well things work, consumers now buy things for how they look and
feel, and more importantly, how the products make them look and feel. As Bruce says, “A good
brand makes customers feel good. A GREAT brand makes customers feel good about themselves.”
Today an in-depth understanding of the modern consumers’ purchase motivations is what the best
salespeople are using to push their products and services.
The savvy salesperson understands that their job has changed the best of them into editors and
curators – constantly reappraising the aesthetic and lifestyle advantages of the products they sell
and demonstrating these benefits to their customers.
In this talk, audiences will learn:
- How to uncover the motivations of today’s consumer.
- The real difference between features and benefits and how to sell them.
- Why the traditional “Speeds & Feeds” sales strategy does not work anymore and what
has taken its place. - The critical difference between content and context, and how it can multiply your sales.
- The special sales secrets that are hidden in plain sight.
Testimonials – Bruce Turkel – Branding – Sales
“Bruce, you were one of the most impressive
speakers we’ve brought in. Personally, I think
you were the very best of everyone I’ve ever
experienced in my career. Your remarkable
ability to instill clear ideas with humor and yet
connect to how brand really works was worldclass.
Bravo.”
JAMES LAVINE
VISUAL COMMUNICATIONS MANAGER
LOCKHEED MARTIN AERONAUTICS
“Bruce is killing it! So funny and charming and
super engaging. The group is tired from the
World Series game last night but he is
managing to keep them engaged and laughing.
We all really really like him; great content, great
stage presence, very very happy to have him
close the event!”
STEPHANIE GLASSFORD
CMP, EVENT MANAGER
RE/MAX INTEGRA OA
“Bruce gets his message across through
captivating storytelling that people understand,
relate to, and learn from; stories which stay with
them long after he’s left the room.”
HENRY MARTINEZ
PRESIDENT
DISCOVERY COMMUNICATIONS
“Bruce is incredibly gifted, engaging, and
dynamic. His deep knowledge of the drivers of
economic development and how best to use
them to market yourself make him unique.”
ALEXANDRA VILLOCH
PRESIDENT & PUBLISHER
MIAMI HERALD MEDIA COMPANY
“Thank you for your exceptional presentation at
our Senior Leadership Conference. You were
motivating, thought provoking, and inspiring.
You are making a positive difference for our
community and our warriors.”
L. SCOTT ‘CATFISH’ RICE
LT GENERAL DIRECTOR
AIR NATIONAL GUARD
“Many thanks for delivering such a wonderful
speech at our summer conference. Your speech
and overall performance were fantastic.
Many many conference attendees commented
on how much they enjoyed your presentation.
As you could tell by my opening remarks on
Tuesday, what you said had a profound impact
on many people in the audience.”
WILLIAM M. WALKER
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
WALKER & DUNLOP
“Bruce speaks with confidence and
competence while triggering the audience to
build solutions – which worked extremely well
across our marketing organization.”
BILL MELNYK
BRAND DIRECTOR
GRAY GOOSE VODKA
“Bruce was the opening guest speaker of our
annual marketing summit and he not only
delivered on that challenge, but he did so in a
sincere, entertaining, educational, and real
world way that our team really appreciated.
Based on the response of our attendees, we are
beyond pleased that we selected Bruce to
speak at our summit.”
JUAN ROVIRA
CHIEF MARKETING OFFICER
BACARDI
“The annual convention for DMAI has been over
for three weeks and our members are still
talking about Bruce Turkel’s presentation.
‘Entertaining – Loved him and the harmonica!’
‘Fabulous presentation!’
‘Fascinating and very informative.’
Job well done and thank you very much.”
DOUG PRICE, CMP
SENIOR VP PROFESSIONAL DEVELOPMENT
DMAI
“Thanks, Bruce! Great day today!
You were a significant part of the success of the
event. Thanks for being with us today. We had
terrific response from your keynote. Your Mom
would be very proud!
We’ll stay in touch. Thanks again,”
RANDY FIVEASH
DIRECTOR
CONNECTICUT OFFICE OF TOURISM
“Your presentation at our Rising Star Retreat was
the highlight of our three-day event!
Over the years we have had many speakers with
national credentials. With all honesty, I can say
you excelled in getting the major points of your
presentation across in clear and memorable
terms. Your unique ability to involve the whole
group in taking part was outstanding.”
MICHAEL PAPPAS
PRESIDENT/CEO
KEYES INTERNATIONAL
“Your talk was great and gave the team
valuable insight on the importance of being
customer-centric with our messaging. Your
energy and stories helped bring the points the
life and kept the team engaged. The feedback I
heard was very positive. The team really
enjoyed our time together.”
JENNIFER M. WHITLOW
SR VP, COMMUNICATIONS
LOCKHEED MARTIN CORPORATION
