Zunaira Munir

Home / Speakers / Zunaira Munir
Zunaira Munir
Zunaira Munir, Tipping Point Leadership

Blue Ocean Strategy, Tipping Point Leadership, Fair Process, Strategy & Innovation 

Travels from:  San Diego, USA
Fee Range: $10,000 – $15,000
Language: Arabic, English


Languages Spoken: Arabic, English

Internationally acclaimed Blue Ocean Strategy, Innovation Management and Leadership Expert Dr. Zunaira Munir inspires audiences to ‘Make Competition Irrelevant.’ A sought-after speaker, trainer, and business consultant she challenges companies to look beyond just surviving. She presents Blue Ocean Strategy as a learnable skill for systematically innovating.

As the founder and Managing Director of international Blue Ocean Strategy consulting firm Strategize Blue (San Diego, CA) she has helped industry giants Intel, Coca Cola, Hewlett Packard, T-Mobile, Honeywell, AUTODESK, Virbac, RJ Reynolds, DataPath and many more to create wealth and sustainable growth. A distinguished business executive she helped lead her family-business Clary Business Machines to one of the fastest growing privately held companies in the US in 2008 and 2009.

A polished presenter, Zunaira’s unique gift to connect with each audience member stems from her fascinating multidisciplinary and multicultural view. She has lived, studied and worked in Asia, Europe and the United States. An active Senior Global Blue Ocean Strategy Network Member she works directly under international best-selling Blue Ocean Strategy authors W. Chan Kim and Renee Mauborgne on cutting-edge research, projects and initiatives worldwide.

Her upcoming book “Key Concepts in Innovation” published by Palgrave McMillan transforms the complexities of innovation into clear terminology for both students and practitioners in the field. Dr. Munir’s widely published articles have been featured in China Business Review, International Review of Business and Research, the PDMA Research Forum and many others.

Difficult to ignore the global impact of Blue Ocean Strategy on the business and strategy world she vehemently continues to inspire businesses to apply BOS. She asserts fighting with rivals over competition and innovation without value is simply not enough. Earning her doctorate in Innovation Management from Wuhan University of Technology in China, over six years of university teaching experience at the undergraduate and graduate levels and global business credentials, Dr. Munir creates a lasting impact on her audience.


Keynote Topics
Dr. Zunaira Munir delivers inspiring, engaging and informative keynote presentations on the following topics;


Making The Competition Irrelevant
An engaging and informative introduction to Blue Ocean Strategy, its logic, application and effectiveness – for CEOs, top-level managers and board members


Rising to the leadership challenge
A guide to executing strategic change efficiently by identifying and exploiting disproportionate factors of influence-for leaders of organizational change


Inspiring Voluntary Participation among team members
A discussion about applying the concepts of fair process and procedural justice to motivate enthusiastic participation and greater initiative-for managers at any level


“Within the first year of applying Blue Ocean Strategy, we zipped past office equipment giants like Best-Buy, Office Depot and Staples in nationwide sales of videoconferencing equipment, electronic whiteboards and shredders.”
CEO, Clary Business Machines

“Your talk on Blue Ocean Strategy is a source of inspiration as we clarify our thinking about where we want to be and how we plan to get there. I have referred back to the materials on a number of occasions and found them to be of great help in formalizing our thoughts.”
CFO, Coca-Cola Japan

“The presentation on Blue Ocean Strategy was not only well received but extremely timely as we are re-evaluating our future course of action for growth. Our group enjoyed your presentation, not only for the very valuable content but also for your preparation, materials and delivery. The discussion on Blue Ocean Strategy was well communicated with examples which clarified concepts and helped internalize them. Your demeanor was friendly and approachable that encouraged the audience to actively participate and ask questions.”
VP HR & Corporate Affairs, RJ Reynolds Tobacco (CI) Co.

“Your presentation was outstanding and gave the students an excellent overview of how to use Blue Ocean Strategies to seek growth opportunities in uncontested market spaces. I greatly appreciate your willingness to share your experience and insights with our MBA students.”
Professor of Marketing, San Diego State University

“My sincerest thanks for the exciting and energizing Blue Ocean Strategy session at the DataPath Summit 2009. The feedback concerning your presentation that I have received from the attendees is completely positive. In particular, our clients, who are business entrepreneurs, stated they received from you a business ideology and model that is especially pertinent to their needs as they face a healthcare market that is rapidly changing. Your presentation was everything I had hoped for and more.”
CEO, DataPath Inc.

“You inspired and encouraged entrepreneurs to initiate deep analysis within their companies and industries when they had minimal prior knowledge of strategic management.”
President Conexion Global Medellin, Columbia

“You captured the imagination of our energetic management team and widened their perspective on forming strategy. Blue Ocean Strategy, I feel, presents a broader perspective in which we can see our business situation. Thus, we can evolve ways of expansion and business growth at a relatively low cost as well as lower business risks.”
Haleeb Foods Lahore, Pakistan

“Thank you very much for your insightful presentation on Blue Ocean; the group was very excited about the topic and really carried the main points with them through the rest of the conference. Thanks so much for making our conference a success”.
Deloitte Consulting LLP Chicago, IL

“I want to thank you again for your great session. I have already received many positive e-mails and messages regarding the content of your talk. I thought your examples were great and I know many people are now thinking about how the Blue Ocean Strategy can be applied to their industry. I already have people in my company thinking of ways to think outside the box to create blue oceans”.
President American Advertising Federation (AAF) Cedar Rapids – Iowa City, IA

List of Recent Clients

Coca Cola, Hewlett Packard (HP), Honeywell, Intel, T-Mobile, Autodesk, Cal Chamber of Commerce, Virbac
American Advertising Federation – Cedar Rapids (AAF), DataPath Inc., Paul Henney Family Services, Ohio State University Medical Center, Deloitte and Touche, Center for Non Profit Management, Haines Center for Strategic Management, KeyPoint Credit Union, Center for Wealth and Legacy Las Vegas, Clary Business Machines

Latin America
RJReynolds ( Puerto Rico), ITESM Technologico DE Monterrey (Mexico), Coomeva (Colombia), Conexion Global (Colombia), Seminarios Imagen Inc. (Puerto Rico), EPM (Colombia), Grupo Bancolombia (Colombia)

Zong – China Mobile(Pakistan)
Haleeb Foods (Pakistan)
AIM Inlines (Thailand)


Leave a Reply

Your email address will not be published. Required fields are marked *

three × four =