Dr. Bill Crawford


Dr. Bill Crawford
Dr. Bill Crawford, Conflict Resolution

Dealing with Difficult People, Dealing with your Children, Communication,
Conflict Resolution, Problem Solving, Team Building,
Stress, Employee Retention, Diversity, Change, Beyond Customer Service

Travels From: Bellaire, TX
Fee Range:  $5000 – $25,000
Language: English


In addition to holding a Ph.D. in psychology from the University of Houston, Dr. Crawford is a licensed psychologist, organizational consultant, executive coach, and professional speaker. In the past 20 years, he has created over 3000 successful presentations for organizations such as Shell, J.P. Morgan/Chase, Sprint, IBM, the Texas Medical Center, as well as many state and national professional associations. As a presenter, he shares his perspective on “Life from the Top of the Mind” with such humor and energy that he is constantly referred to as the “Steve Martin” of corporate America. In addition, his two PBS specials have been seen by over 15 million people nationwide and he has been quoted as an expert in such diverse publications as:
•The New York Times
•The Chicago Tribune
•Investor’s Business Daily
•The Dallas Morning News
•Self Magazine
• NBCi.com
•Working Mother Magazine
•Forbes Small Business
•CBS MarketWatch

Dr. Crawford’s services are available as keynotes, trainings, consulting, and coaching to organizations and individuals who want to learn to approach their challenges with the clarity, confidence, and creativity (The “Top of the Mind” perspective) necessary for success in today’s uncertain world.

Topics – Conflict Resolution

“Life from the Top of the Mind™”

Developed by Dr. Crawford from over twenty years of experience as a psychologist, organizational consultant and public speaker, Life from the Top of the Mind™ is both a philosophy for success, as well as a practical, step-by-step, comprehensive system for bringing one’s best to life.

Whether presented as a keynote, breakout session, or a series of in-depth trainings, this comprehensive system is designed for those individuals and organizations who are looking for a fresh, practical, and content-rich perspective that is free of psychobabble, but full of energy and humor.

The basic premise of this philosophy is that the reason we are less than effective in life is that we become trapped in the lower 20% of our brain which is ill-equipped to deal with today’s complex problems. This results in the release of certain stress-related chemicals that create our feelings of anger, frustration, and the desire to either lash out or escape. The “Top of the Mind” System™ therefore helps individuals and organizations shift to the upper 80% of our brain and access the type of purposefulness, skills, and higher-order thinking necessary for success in any endeavor. Then, this unique system demonstrates how to consistently bring this “Top of the Mind” perspective to life so that we don’t find ourselves continually falling back into the Cycle of Stress/Frustration and the “undermind.” Finally, this new perspective addresses the specific challenge of dealing with others who are themselves trapped in the lower part of their brains by helping them shift to the top of their minds, and access their higher-order thinking as well.

This unique philosophy for success can be applied to leadership, communication, motivating ourselves and others, creative problem-solving, team building, as well as issues such as productivity, customer service, training and keeping good employees, feedback skills for supervisors, and even dealing with stress versus stress dealing with you.

Life from the Top of the Mind™
or Unleashing Top Dog Potential in an Underdog World

Everyone has heard the statistics . . . 75% of Americans describe their job as “very stressful”. . .Absenteeism, burnout, conflict, turnover, low morale, worker’s comp, and medical insurance claims are costing corporate America over 200 BILLION dollars a year in lost productivity! Suffice it to say, things are not well in the land of opportunity, and almost everyone predicts it’s just going to get worse! Going way beyond “stress management,” Dr. Crawford demonstrates why so much of the advice about how to deal with these problems will never work. In fact, he not only explains why this “undermind” mentality is so prevalent, he then goes on to give his audiences information on how to access the most productive parts of their brain and bring more clarity, confidence, and creativity to life!

Learning Objectives:
This presentation is designed to help participants:
•Understand how and why we have learned to live a reactive life.
•Learn how to stop these reactions and escape from the world of the “Undermind” by shifting the way our brain processes information.
•Learn the “” Lifestyle and bring more Clarity, Confidence and Creativity to their lives.
•Learn how to move from being “the effect” to becoming “the cause,” or becoming more influential in their lives and in the lives of others.
•This presentation can be custom designed to fit the theme and/or goals of your event or organization. For example, “Communication from the Top of the Mind,” “Team-Building from the Top of the Mind,” etc.

Leadership from the Top of the Mind

For those in the positions of leadership who want to become more skilled at increasing the performance of, and/or bringing out the best in their subordinates, Dr. Crawford offers “Leadership from the Top of the Mind.” As the latest brain research demonstrates, when people feel threatened, they are thrown into a fight-or-flight reaction which actually blocks their ability to hear what is being said, as well as, the ability to access the most productive part of their brains. Therefore, this presentation is designed to give those in leadership positions the tools they need to motivate and communicate with those that they supervise in such a way that decreases resistance and increases receptiveness and cooperation.

Learning Objectives:
This presentation is designed to help participants:
•Tap into the internal motivation of those they supervise to accurately process directives and instruction.
•Increase the supervisees’ willingness to take more responsibility for the quality of their work.
•Put systems in place (which are supported by the supervisee) that allow for the tracking of performance.
•Make agreements with those they manage and supervise in such a way that both supports success and allows the supervisee to learn from his or her mistakes.

Dealing with Difficult People Vs. Them Dealing with You!

Rude, defensive, arrogant, obnoxious, have you ever noticed how disruptive difficult people can be in our lives? Further, when we try to correct them, or tell them how difficult they are being they rarely say “Thank you for sharing.” Whether the resistant person is a customer, coworker, or even a stranger, this presentation is designed to address this problem in a way that not only defuses conflict, but taps into the internal motivation of the “difficult person” to hear what you have to say as valuable.

Learning Objectives
This presentation is designed to help participants:
•Become aware of the Cycle of Resistance, how it is created and maintained.
•Understand why people resist hearing what we have to say.
•Understand how reactions in our brain and chemical changes in our body effect everyone’s behavior during conflict and what we can do to have more influence in these areas.
•Discover the “Key” to another’s cooperation & how to use this “Key” to frame your position so that they see you as an ally versus an enemy.

All Stressed Up & Nowhere To Go!

In a country where it’s hard to get two people to agree on anything, the one thing that we all recognize is how stress negatively affects our lives. The problem is that most of us react by trying to change the situation or the person that’s causing our stress, and this seldom works. In fact, this strategy often seems to make the stress seem worse! This lively, interactive presentation is designed to address this dilemma by giving participants a model of how to use their emotions and reactions as valuable signals, as well as how to create their lives in such a way that they find themselves in fewer stressful situations in the first place.

Learning Objectives
This presentation is designed to help participants:
•Become aware of how the “Cycle of Stress” is created and maintained.
•Discover the 5 components of stress that are common to all stressful situations and an antidote to each.
•Learn how to change the chemical make-up of one’s body when stressed.
•Change stress from the problem (or what someone is doing to us) to the solution, i.e., a series of chemical reactions in our brain and body that can be used as a valuable signal.

Working with Different Personality Types

Have you noticed how much time, energy, and productivity is wasted on miscommunication and misunderstandings? The problem, of course, is that people communicate, gather information, and make decisions in very different ways. In the past, this may have just been labeled a “personality conflict” and ignored, however, in today’s world of doing more with less, this is no longer an option.

Learning Objectives:
This presentation is designed to help participants:
•Understand how our type preferences affect our relationships and productivity.
•Learn how to relate to others who might communicate and/or make decisions in a way that is different from ours.
•Use their knowledge of personality types to enhance individual, and team problem-solving.
•Address conflicts in a way that depersonalizes differences, and maximizes understanding and cooperation.

Feedback Skills for Supervisors

One of the most important tasks of being a successful supervisor is the ability to give others feedback on their performance. The problem, of course, is that many people take any negative evaluation very personally, and react by either defending themselves or attacking the evaluatory process and/or the supervisor. This seminar is designed to give those in the position of giving feedback an understanding of why this is so common, and skills for not only avoiding becoming embroiled in an adversarial discussion, but ways to help the supervisee see the value of the feedback and the supervisor.

Learning Objectives:
This seminar is designed to help participants:
•Understand the nature of a supervisee’s resistance to evaluations, and how to deal with this problem from the beginning.
•Understand the supervisor’s resistance to evaluations as well, and how to avoid reacting in a defensive manner.
•Learn a model that engages the supervisee in the process of evaluating the evaluation so that the result is valuable information versus criticism.
•Learn how to use this valuable information to formulate a plan for improvement so that there is less resistance to future evaluations.

Tee Off or Tee’d Off: The Mental Edge of Enjoyable Golf
(Or “Golf from the Top of the Mind”)

We all know that golf is an exacting sport that can at times be somewhat stressful! What we may not know, however, is that this “stress” is actually a chemical reaction in our brain. These chemicals (adrenaline, noradrenaline, and cortisol) are designed to move us into a heightened state of readiness and prepare us for an effective fight-or-flight response. Unfortunately, the tension produced as a result of this response is exactly opposite of what we need to play our best golf.

Learning Objectives:
This presentation is designed to help participants:
•Learning how our self-talk and worry about “the problem” can actually constrict our swing and increase the likelihood that we will continue to hit poor shots.
•Learning how to use stress as a valuable signal early enough in the round to avoid breaking clubs and/or continuing to make the same mistakes.
•Understanding the chemical nature of stress, how these chemicals affect our swing, and how to change the chemical make-up of one’s body on the golf course (naturally).
•Learning how to enjoy the experience even when the putts aren’t falling, but the market is.

How to Eat Anything You Want, Anytime You Want, & Never Gain Weight

Everyone knows the problem . . . the vast majority of Americans are uncomfortable with their weight, and even though we spend $33 BILLION a year on weight loss programs, the situation seems to be going from bad to worse. Therefore, what we don’t need is another fad diet or “magic” weight loss system. What we do need, however, is a new, common sense approach to how we deal with food and weight…one that allows us to return to our natural way of eating and find our natural weight without counting calories or carbohydrates.

Learning Objectives:
This presentation is designed to help participants learn:
•How to enjoy your favorite foods AND EVEN DESERTS without weight gain.
•How to use hunger versus hunger using you!
•How to shift from our body being the problem to making it part of the solution.

Other Presentations Available from Dr. Crawford

•Team Building from the Top of the Mind
•Training and Keeping Good Employees
•Creative Problem Solving
•Beyond Tolerance: Diversity for the 21st Century
•Top of the Mind Presentation Skills


“I have always been grateful when I have received a speaker recommendation from a colleague or professional who has worked with a presenter and seen him or her in action. Therefore, I wanted to let you know about an excellent speaker (Dr. Bill Crawford) that we have used at three of our national conferences. Dr. Crawford holds a Ph.D. in psychology from the University of Houston and is a licensed psychologist, as well as the author of four books, which means he brings a high level of expertise and content to his topics. What makes him so effective as a speaker, however, is the way he translates this information into common language and presents it with energy and humor (in fact, our members keep telling us that his use of humor reminds them of Steve Martin!).
He brings a fresh, scientific perspective to the issues we all face on a daily basis (stress, communication, leadership, dealing with limited resources, diversity, bringing our best to our roles as professionals, etc.) which really seems to resonate with our members, and he has been able to apply this new information to a variety of formats including concurrent sessions, general sessions, and keynotes. This combination of unique content and engaging presentation style has resulted in our continuing to ask him back to speak at our national conferences, as well as his being booked to keynote at least ten of our state conferences. He will also be doing a workshop for our State Auxiliary Presidents at the American Hospital Association Annual meeting in Washington DC.
I can tell you from experience that he is a joy to work with, and has shown consistent flexibility with respect to fees and logistics, which I have greatly appreciated. If he sounds like someone you would be interested in, I encourage you to visit his website (www.billcphd.com) where you can learn more about his credentials, national press, track record, etc., and even view footage of his second nationally televised PBS special via YouTube! Please feel free to contact me or my assistant if you have further questions.”
– Audrey Harris, Executive Director, Association for Healthcare Volunteer Resource Professionals  Director, AHA Member Relations, American Hospital Association
“Thank you! You need to be nationally syndicated on TV. I would watch your show daily.” – Randall Fryman Bowne of New York
“Dr. Bill Crawford, was our Keynote Speaker at the Global Compliance Solutions’ 6th Annual Anti-Money Laundering, Compliance & Financial Crimes Conference Oct 14th ? 15th, 2010 in Grand Cayman.
The conference, is the largest of its type in the Caribbean region, and is attended by top-level management both locally and internationally in the Financial Services industry. Dr. Crawford was able to tie his expertise to what was important for our delegates, and it was a brilliant way to start the GCS conference! He captivated everyone with his informative, entertaining, and above all, relevant presentation. They truly appreciated Bill’s take on “Getting Others to Get It: Convincing Others of the Importance of Compliance”, as can be seen by the comments below:
“Great presentation — very interesting!”
“Excellent speaker — wish I had heard him before now”
“A lively and practical presentation”
“Informative and entertaining”
“Bill gave real points for dealing with people both on the job and personally”
“He got the audience involved. It was a great presentation”
“I enjoyed this presentation so much and it was so relevant to me!”
“What an informative approach to a difficult situation”
“Thought provoking, and at the same time informative”
“Very, very useful topic. I can definitely use this information!”
“I really liked the practical advice given”
“Very interesting presentation”
“Great Speaker — very engaging”
“Informative topic — well presented”
“Very helpful and with good content”
“Very good topic”
“Excellent presentation and the information was very valuable”
While having a psychologist keynote a conference on compliance and anti-money laundering is not the norm, Dr. Crawford’s presentation was so well crafted, and presented in such an engaging manner that he turned out to be the perfect speaker to kick off our conference. I heartily recommend him to any conference planner looking for a dynamic opening or closing keynote speaker with a new perspective on dealing with others and bringing our best to life!”  – Karen O’Brien Managing Partner, Grand Cayman Global Compliance Solutions Grand Cayman, KY1-1209 Cayman Islands
“I am just taking the opportunity to let you know how pleased we were with your presentation of Dealing with Difficult People here at Fort Monmouth. The entire class, 100%, rated the course “Excellent” on our evaluation form. It simply does not get any better than that. Student comments are a virtual thesaurus of superlatives: knowledgeable, energetic, responsive, informative, articulate, motivational; and they wrote that they would “definitely” recommend the course to others.
On a personal level, I want you to know that I appreciate all of your efforts to accommodate our specific needs. Your tailoring of course content allowed our employees to apply sound interpersonal skills to their particular environments, personal and professional. Please feel free to share this letter as you deem appropriate. Also, if you would like to refer potential clients to me, I will be happy to provide my unhesitating recommendation.” – Paul Drew, Organization Development Specialist Office of the Deputy Chief of Staff for Personnel U.S. Army
“I want to thank you for the excellent job you did for us in keynoting our annual convention. I have heard nothing but rave reviews from the over 800 communication specialists who were in attendance. You are able to deliver that rare combination of professionalism, humor and content that will live in the minds of the participants long after the convention has ended. It will be my pleasure to recommend you to anyone looking for a dynamic, powerful speaker!”  – Ron Bender, President Texas Speech & Hearing Association
“It was awesome! All persons that attended, including myself, have given his training on stress extremely high marks. I have taught a lot of classes over the years in my field and I was totally captivated the entire day. No one was bored and no one wanted to go home but wanted more.” – Brad Burger, Director Smith County 9-1-1 Communications District
“I thought Dr. Crawford’s presentation was way off the charts! Although the entire conference was interesting, Dr. Crawford’s was by far the most useful! I look forward to buying his new book!”
– Jan Riley EEOC, Houston
“I think Dr. Crawford is a phenomenal speaker. I rarely get excited about speakers, instead I get excited about the topics. However, Dr. Crawford has changed that with his presentation at the EEOC conference. I never imagined that I would enjoy a topic, such as “Cultural Diversity” as I did that day. In fact, when I returned to my office I mentioned that I would like to pursue him as a speaker for any upcoming events that we may have in the future.” – Angela Yeager Town Center Improvement District
“Wonderful, enlightening, powerful speech! Thank you.”– Patricia Dinger, Washington, DC
“It was the highlight of the conference!” – Nancy Perovic, RN, BSN University Of Chicago Hospitals, Chicago, IL Pediatric Endocrinology Nurses Society 15th Annual International Conference
“Loved your vitality, enthusiasm, and animation!” – James Schiff, Los Angeles, CA
“As our keynote speaker you gave an outstanding presentation that touched even the most cynical in the audience. In the 10 years we have been holding our conference, your presentation has resulted in more positive reactions than any other. I was especially impressed with the number of people who indicated that they were going to make positive changes in their lives. Your audience was not an easy one, and you really, really touched their lives. Thank you!”  – Clare Dowdall, Director American Lung Assoc. Southwest Region
“You were great! High energy and practical. I was looking for ‘real life’ responses, and you delivered. Thanks!”
– Jim Crook, New York, NY
“You are an excellent speaker! You quickly involved your audience and won them over in the first minute. Everyone was extremely complimentary and we are looking forward to having you back next year.”
– Hazel Higgins, President, Wings Chapter American Business Women’s Assoc.
“Your presentation was the highlight of the conference! A great way to end the week!”
– Mel Yanos, Kona, Hawaii
“All of your presentations have been great successes. I have been consistently impressed with the degree of audience participation and the manner in which your style and subject matter sparked interest in even the most “reserved” participants!”
– M. Kathy Perry, Texaco
“You are fabulous! Thanks for a wonderful, empowering, and uplifting presentation!”
– Debbie Christopher, Memphis TN
“Great presentation! Stimulating, sensitive, powerful, humane.”
– Pat Ruzica, St. Louis, MO
“I really enjoyed Dr. Bill’s talk. His energy is contagious. I bought the 2 audio tapes and have listened to them in my vehicle numerous times since. I am very excited to receive his quotes via email also. I think he has found an approach to life in general that will help me cope with the multiple stressors of life!”
– Nicole Kirouac-Elke, NC Winnipeg Children’s Hospital Manitoba, CANADA
“You were great! Law enforcement professionals found your presentation riveting, insightful, eye-opening, and extremely valuable, and these people are hard to please!”
– Karen Williams, Resource Coordinator Greater Harris County 911 Emergency Network Houston, TX
“Witty & humorous presentation that made the learning experience worthwhile.”
– Holly Freeman, Orlando, FL
“Your fan club continues to grow! The participants in our Summer Camp for Executive Directors gave you rave reviews. Your ability to analyze life’s complex problems and offer practical, actionable solutions is truly remarkable and your commonsense approach to managing one’s life and one’s organization is an inspiration. Thanks again!”
– Ronnie Hagerty, Director, United Way of The Texas Gulf Coast


Notes to fee menu:

Integrity-Based Pricing

“If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” ~ Alan K. Simpson

Approximately eight years ago, I implemented a fee policy that I call, “Integrity-Based Pricing.” This policy is based upon the belief that those who are requesting my services are people of integrity who often have a specific budget to work with in terms of what they can spend for a speaker and/or trainer.

Therefore, rather than charging a certain amount for a keynote, breakout session, corporate training, etc., I created two policies designed to allow me to work with a variety of budgets. They are my “Very Flexible Fee Policy” and my “Extremely Flexible Fee Policy.”

Very Flexible Fee Policy

The “Very Flexible Policy” is for organizations who have budgets in the $5,000 to $25,000 range. Again, because I believe that I am always working with people of integrity, if you will agree to pay me the maximum your budget will allow, I will agree to speak at your event for this amount.

Extremely Flexible Fee Policy

My “Extremely Flexible Policy” is for organizations whose budget is below $5000, and yet still want a quality speaker for your event. In this case, I just ask you to make up the difference with enthusiastic recommendations to your colleagues. This means that in exchange for my working with your budget of less than $5000, you:

  1. Pay me the maximum your budget will allow.
  2. Explore whether your organization might have a separate budget for materials that would allow you to purchase a copy of one of my books for each of the participants.
  3. Send an email out to your state and national professional association recommending that they consider me for future events.
  4. Post a review of his message and material on your Facebook page and/a send a short “tweet” out if you have a twitter account.
  5. Add me to your professional LinkedIn network (if you are a LinkedIn member) and post a recommendation there as well.
  6. Do anything else you can think of that might result in others learning of the value of my presentations.

While this policy was designed to make the process of hiring me easier, for some, this ambiguity has reportedly been somewhat stressful. Therefore if you would be more comfortable knowing the range of fees I have received for engagements in the past, I am happy to share that information with you.

Fee Range

  • Keynotes: $1,500 to $25,000
  • Full-day trainings/presentations: $1,500 to $10,000
  • Half-day trainings/presentations: $750 to $7,500
  • One hour to an hour and a half training/presentation: $500 to $5,000
  • Consulting: $1,000 to $3,000 per day
  • Individual Counseling: $60 to $160 per hour
  • Executive Coaching: $100 to $300 per hour

As you can see, the range is quite wide due to the variety of organizations that have requested my services. As mentioned, the goal of this philosophy is to make integrity the driving energy in terms of negotiating fees, and to deal with the issue of budget constraints in a creative way so that my message of clarity, confidence, and creativity is available to as many people and as many organizations as possible.

If this concept of Integrity-Based Pricing appeals to you, I look forward to creating a presentation for you and your organization.