Chris Malone, The Human Brand, Customer Loyalty, Digital Marketing, Branding, Employees/Workforce, eCommerce, Leadership
Travel From: PA, US
Professional Fees: $7,500-$15,000+
Table of Contents
- Biography – Chris Malone – Digital Marketing
- Topics – Chris Malone – Digital Marketing
Biography – Chris Malone – Digital Marketing
Chris Malone is Founder and Managing Partner of Fidelum Partners, which is based outside Philadelphia in Newtown Square, PA.
Chris Malone has over 25 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca- Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue.
Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing. He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.
Chris holds a bachelor degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
Topics – Chris Malone – Digital Marketing
INSPIRING CUSTOMER EXPERIENCES IN THE DIGITAL AGE
As digital customer experiences have proliferated during the past decade, it seems that employee engagement and customer loyalty have become more difficult to develop and sustain. Has the effectiveness of customer experience management diminished? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to deliver experiences that build and sustain employee engagement and customer loyalty in the Digital Age.
Key Takeaways will include:
· The universal human perception process that drives loyalty with employees, customers and clients.
· Real world examples of sustainable engagement and loyalty building practices
· Three imperatives for delivering experiences that build employee engagement & customer loyalty in the Digital Age.
inspirational / life-changing technical / specific educational / informative Marketing Human Resources
THE HUMAN BRAND: CUSTOMER LOYALTY IN THE DIGITAL AGE – Chris Malone – Digital Marketing
As digital technology has proliferated during the past decade, it seems that client and customer loyalty have become more difficult to develop and sustain. Have the traditional principles of sales and marketing become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain client and customer loyalty in the Digital Age.
Key Takeaways will include:
· The universal human perception process that drives loyalty with clients, customers and colleagues.
· Real world examples of sustainable loyalty building practices
· Three imperatives for building Client & Customer Loyalty in the Digital Age.
educational / informative inspirational / life-changing Marketing Human Resources
EMPLOYER OF CHOICE: LASTING LOYALTY IN THE DIGITAL AGE – Digital Marketing
Digital Marketing – As digital technology has proliferated during the past decade, it seems that employee engagement and loyalty have become more difficult to develop and sustain. Have the traditional principles of talent management become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide insight on how to build and sustain employee engagement and loyalty in the Digital Age.
Key Takeaways will include:
· The universal human perception process that drives loyalty with leaders, colleagues and staff members
· Real world examples of sustainable loyalty building practices
· Three imperatives for becoming an Employer of Choice in the Digital Age.
educational / informative inspirational / life-changing
THE HUMAN BRAND: A NEW WAY TO MEASURE CUSTOMER EXPERIENCE & ITS FINANCIAL IMPACT:
Gathering customer experience (CX) data is relatively easy, but improving performance and impacting financial results is much harder. Unfortunately, traditional methods of CX measurement, such as Net Promoter Score benchmarking, CSAT tracking, or Customer Effort Scoring, don’t always provide a clear road map to improvement or a tangible connection to financial performance. Using a case study example, we demonstrate a completely new way to measure CX and its financial impact. Our client, a multinational supplies distributor, was able to achieve double-digit increases in customer satisfaction, loyalty, and likelihood to recommend. In addition, we show that these increases were directly responsible for double digit increases in revenue. This distributor also gained a deeper understanding of customer needs and the ability to provide much more personalized communication and support. Join us and learn how your organization can achieve similar results.
educational / informative inspirational / life-changing technical / specific
Digital Marketing – “Chris Malone did a great job in his luncheon keynote at our Global Tourism Summit. Our audience of over 1,500 tourism professionals was highly engaged and his message really resonated with them. In short, he hit it out of the park! There is no doubt he will be back speaking in Hawai’i again, as many have mentioned how much they enjoyed his presentation. I would certainly recommend him as an enlightening and inspirational speaker.”
G.D.S., PRESIDENT AND CHIEF EXECUTIVE OFFICER, HAWAII TOURISM AUTHORITY (VERIFIED @GOHTA.NET)
“If you are looking for someone who walks his talk, has a dynamic personality and will instantly connect with your members, Chris Malone is who you want! Chris gave an outstanding presentation on the importance of the human connection and left the audience excited and wanting more! Chris is engaging and shares stories that we can relate to. Everyone will leave with at least one take away that will make a difference in their personal and professional life!”
K.W.N., EXECUTIVE DIRECTOR, HAWAII LODGING & TOURISM ASSOCIATION (VERIFIED @HVCB.ORG)
“Thank you to Chris Malone for a terrific session on The Human Brand! It was the first event of the New Year and it could not have started off any better! The subject matter kept everyone glued to their seats and is so pertinent to any professional or organization in business today. It was especially meaningful to our organization, Hawaii Chapter – Women in Lodging & Tourism, as women continue to aspire and strive to be great leaders! The message that competence is no longer enough to be successful, it’s the combination of competence and warmth that sustains a successful business that many took away from this very worthwhile event. Yes, a “Relationship Renaissance” is definitely taking place! We already have attendees going back to their organizations and asking for Chris Malone!”
J.A., CHAIRPERSON, HAWAII WOMEN IN LODGING & TOURISM (VERIFIED @WAIKIKIPARC.COM)
“We really enjoyed Chris. We got immediate feedback after the event that the message was right on target and well received. The presentation was excellent and the subject material was very relevant to our state of our business. Having stories to back up his key points really brought it home. He engaged many people the night before at our awards banquet. Two of them came up to me that night and mentioned it, so he left a big impression on them even before he spoke. Chris and I had the chance to speak both Thursday and Friday. Not only is he a great speaker, but a very engaging and friendly person.”
B.S., VICE PRESIDENT OF FOODSERVICE, BAKER DISTRIBUTING COMPANY (VERIFIED @BAKERDIST.COM)
“Chris was a great speaker for the AACSB B-School Communications and Development Symposium! He was dynamic and engaged members from both the marketing and development side of business schools and we received great feedback from the attendees! In addition, Chris is awesome to work with. From scheduling, to coming to the event early to get a ‘feel’ for the sessions and attendees’ attitudes, to follow-up after the event, Chris was always timely and positive. It was a pleasure working with him and I would highly recommend him!”
A.R., SENIOR ASSOCIATE, CONFERENCES, AACSB INTERNATIONAL (VERIFIED @AACSB.EDU)
“Chris delivered an engaging and invaluable presentation at our top advisor conference. He helped us understand how investors interact with the brand of the financial advisor they work with. More importantly, his expertise helped advisors understand how to develop a deeper relationship with their clients. Feedback was excellent from all participants.”
A.M., NATIONAL MARKETING DIRECTOR, BRINKER CAPITAL (VERIFIED @BRINKERCAPITAL.COM)
“Chris Malone is one of the most engaging speakers with whom I’ve had the pleasure to work. He offers a combination of thought-provoking insights, supporting analytical evidence and real-world examples – delivered in a warm and humorous, story-telling style. Audiences are thoroughly engaged throughout his presentation and leave with knowledge, expertise and actionable steps that can be readily applied. If you are looking for a speaker to challenge audiences on why and how to build engaging Company Cultures – and the impact it can have on business results – Chris is a world-class candidate. I highly recommend Chris as a speaker and presenter.”
M.L., CEO & FOUNDER, ONLINE REWARDS (VERIFIED @ONLINE-REWARDS.COM)
Digital Marketing – “Chris Malone of Fidelum Partners was our guest speaker during our 2017 Corporate Convention. Chris engaged the audience with his charismatic style and great depth of knowledge and experience. The presentation was personalized to our business’s needs. He provided thought-provoking leadership tools to better achieve our strategic performance results. Attendees were inspired with a vision of increased profitability and workplace satisfaction. Not only is Chris a great motivational speaker, He is also very well educated and has a wealth of business expertise that you can tap into as you converse with him. He stayed after our event to answer questions and converse with attendees. He is also a great stand up and honest guy. I am a better person and business owner since having been introduced to Chris.”
K.C., CHIEF OPERATING OFFICER, ARCTIC CIRCLE RESTAURANTS, INC. (VERIFIED @MSN.COM)
“We were fortunate to have Chris speak to an auditorium full of district and campus administrators, and illustrate for us that parents seek more than just competence from educators. In a single presentation, Chris explained the importance of warmth and the three imperatives for building trust and loyalty. Regardless of your business or industry, Chris Malone’s valuable and beneficial insights will enlighten you, your employees and your approach to customers.”
D.N., ASSISTANT SUPERINTENDENT, NORTH EAST INDEPENDENT SCHOOL DISTRICT (VERIFIED @NEISD.NET)
“Chris was a featured speaker at our 2017 Chain Operators EXchange. He shared intriguing insights and key findings from the primary research he has conducted for our program, specific to employee and customer retention. His compelling stories are backed by true insights and data that prove relationships with customers have tremendous impact. We look forward to having him again!”
L.E., DIRECTOR, INTERNATIONAL FOODSERVICE MANUFACTURERS ASSOCIATION (VERIFIED @IFMAWORLD.COM)
“Chris Malone enlightened and inspired our gathering of broadcast industry sales executives, providing very useful insights, stories and ideas. I would highly recommend him as guest speaker for other professional organizations.”
J.H., EXECUTIVE DIRECTOR, HAWAII ASSOCIATION OF BROADCASTERS (VERIFIED @GMAIL.COM)
“Chris Malone delivered an impressive and inspiring talk at our International Congress on Customer Experience in Madrid. His compelling insights and stories strike an emotional chord in every culture and language. I recommend him enthusiastically as a speaker for international audiences.”
J.M.A., PRESIDENTE, AXOCIACION DEC (VERIFIED @ASOCIACIONDEC.ORG)
“Chris did an exceptional job presenting to our marketing organization. He had just the right mix of storytelling and data to keep the audience thoroughly engaged. A number of people approached me after the session to express their enthusiasm and to share new ideas for their businesses that Chris had inspired.”
H.M., SVP & GM DIY CHANNELS, ASHLAND CONSUMER MARKETS (VERIFIED @VALVOLINE.COM)
“We invited Chris Malone to speak at our annual meeting, OR Excellence, a national conference for surgical facility leaders. Chris tailored an outstanding presentation for our group about how to build doctor and patient loyalty by displaying warmth and competence. His talk was flawless: engaging, informative and entertaining. Chris went so far as to interview a few of our attendees before his talk so that he’d have a genuine understanding of the challenges they’re facing. The speaker evaluations confirmed what we already knew: Chris Malone is a four-star speaker
D.O.C., CONFERENCE DIRECTOR, OR EXCELLENCE (VERIFIED @OUTPATIENTSURGERY.NET)
“Chris Malone is a world class speaker and a true expert on the subject of customer loyalty. I have been working in the Financial Services industry for over 15 years and have seen countless key note presentations. Chris Malone is definitely one of the best.”
S.A.B., REGIONAL VICE PRESIDENT, SUNAMERICA FUNDS (VERIFIED @SUNAMERICA.COM)
“Chris was a featured speaker at our 2016 global leadership meeting. He shared intriguing insights from his book, The HUMAN Brand, as well as key findings from the primary research he has conducted for our firm. Lasting relationships are at the center of our business and Chris brought that to life for us in new and compelling ways during his inspiring presentation.”
B.A., CHIEF MARKETING OFFICER, RITCHIE BROS. AUCTIONEERS (VERIFIED @RITCHIEBROS.COM)
“Anyone can read the book. And they should. But Chris brought it to life for the Philadelphia Business Marketing Association in a fun, dynamic and thought-provoking way. As I scanned the room to look for engagement, everyone was on the edge of their seats. Of course, I was standing – not wanting to miss a thing. Valuable, enlightening, and downright motivational. Let’s do it again!”
D.W., FOUNDER BELLAPIZZELLE/DIRECTOR STRATEGIC MARKETING, BELLAPIZZELLE LLC/GOODMAN MARKETING PARTNERS (VERIFIED @GOODMANMARKETING.COM)