Table of Contents
- The Future Tourist
- Hey Google .. How Much Do You Really Know About Me?
- Sustainable Tourism – What Exactly Is It and Why Is It Important to My Business?
- Sharpen Your FOCUS – Get More Visitors
- Past, Present and Future Trends of Online Marketing
- Great Online Gadgets, Tools, Resources
- Working with Influencers – What it Costs, How it Works and Why the Tourism Industry Is Embracing It
- The 7 Essential Strategies for Tourism Marketing Success
- The Latest Secrets of Search Engine Success
- Pinterest – A Powerhouse for Tourism Marketers
- YouTube Tourism Marketing
- 50 Internet Marketing Tips in 50 Minutes
- 50 Social Media Marketing Tips in 50 Minutes
Speaker: Susan Sweeney
- Susan Sweeney, Best-selling Author, Internet Marketing Specialist and Professional Internet Marketing Speaker, Internet, Social Media, Internet Marketing, Technology, Travel/Tourism, Wealth Building
Professional Fees subject to change without notice
under $$$$ = a$25,000
- Expenses: As incurred
- Travels from: Halifax, Nova Scoti
- Expenses for Travel, (air and ground) Accommodations, Meals, Traveling Companion, and Incidentals are not included in the above fees.
- Discounted Fees: Under rare and special circumstances speakers may discount their fees at their discretion. i.e., booking multiple events with the same client.
- Non profit organizations may also qualify for a discount.
Susan Sweeney is a best-selling author, an internationally recognized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. As a professional Internet marketing speaker, Susan has delivered lively keynotes, workshops and bootcamps to audiences on 4 continents.
Susan is the founder and President of Connex Network Inc., a thriving Internet marketing and E-Business consulting firm. Susan earned both her Chartered Accountant and Certified General Accountant designations. Susan also holds her CSP – The CSP is the highest earned designation presented by the National Speakers Association. It is the industry’s international measure of professional platform skills. Only 10% of the National Speakers Association 4000 international memberships hold this professional designation. Susan is one of them! – and she has recently been inducted into the Canadian Speakers Hall of Fame which is comprised of individuals who have been recognized for their outstanding excellence as a professional speaker and dedication to the professional speaking industry by educating others to excel. Members are selected by their peers in recognition of their contributions.
Susan Sweeney is the author of 8 Internet marketing books, including the highly regarded and successful 101 Ways to Promote Your Web Site, now in it’s 8th edition, it has been translated into German, Spanish and Chinese, and has sold over 77,000 copies. Her book 101 Ways to Promote Your Tourism Business Web Site, has received rave reviews from many tourism industry professionals. Her other book titles include:
•101 Internet Businesses You Can Start from Home
•The E-Business Formula for Success
•101 Ways to Promote Your Real Estate Web Site
•Going for Gold.
•Social Media for Business
(Books are published by Maximum Press, Gulf Breeze, Florida.)
Susan is the Dean of eLearningU.com, an online eLearning portal that has business courses from all of the industry’s leading experts, authors, business people, companies and industry gurus. Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success. Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success webinar training program.
Susan is the past owner of an Internet presence company, a web based software development company whose product was marketed exclusively on the Internet and an International Trade Commissioner for the Government of Canada. As an International Trade Commissioner, Susan advised many information technology and other industries on exporting and international marketing of their products and services. In that position she organized and led trade delegations to many areas of the United States, England, Ireland, Germany, Austria, Russia, Ukraine, Hong Kong, Singapore, Malaysia, Thailand, China, and Chile.
As a result of technological changes and increased global competitiveness, the need for a strong Internet presence is essential. As a professional Internet Marketing speaker, Susan instructs individuals with her enthusiastic personality combined with her vast hands-on international marketing experience, which keeps her listeners informed and captivated. Let Susan help you increase your traffic and make your business prosper!
.Future Planning – Before, During and After the Next Crisis
Pandemics, hurricanes, floods, riots, terrorist attacks and natural disasters are all potentially devastating for tourism businesses and destinations. It’s not if, but when you will face the next crisis. Are you ready? In this fast-paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will provide a blueprint and tactics for your disaster recovery. Leave this session with an immediately implementable framework to prepare yourself and your business to survive and thrive before, during and after the next crisis.
The Future Tourist
What does the tourist of 2025 look like? How and where do they book? How are things different when they travel? Take a trip into the future with Susan Sweeney, Internet Marketing expert and best selling author of 8 Digital Marketing books including 101 Ways to Promote Your Website and Social Media for Business, to see what changes are on the horizon for travel and tourism. Are you ready?
Hey Google .. How Much Do You Really Know About Me?
Does anyone know you better than Google? Likely not! In this mind-blowing session Susan Sweeney, Internet Marketing expert and best-selling author of 8 Digital Marketing books including 101 Ways to Promote Your Website and Social Media for Business will show you what Google knows about you (you won’t believe it!!), how they get all this information and what they do with it. You’ll leave this jaw dropping session with more information than you really want to know.
Sustainable Tourism – What Exactly Is It and Why Is It Important to My Business?
What exactly is sustainable tourism? Why is it important to hotels, attractions and destinations? What are the leaders in the industry doing? How might you participate in a way that makes a difference to your business? All these issues and more will be covered in this session with Susan Sweeney, Internet Marketing expert and best-selling author of 8 Digital Marketing books including 101 Ways to Promote Your Website and Social Media for Business.
In this session Susan Sweeney, Internet Marketing expert and the author of 8 Internet Marketing books including 101 Ways to Promote Your Website and Social Media for Business, will reveal the 3 most important areas of digital marketing that should have your attention to get more travel and tourism customers, increase your revenue and do more business online.
Past, Present and Future Trends of Online Marketing
Is your online presence keeping current with consumers’ expectations? Susan Sweeney, Internet Marketing expert and the author of 8 Internet Marketing books including 101 ways to promote your website and Social Media for Business, will review the life cycle of travel and tourism web sites, blogs social media and mobile – the past, present and future – that are becoming the benchmarks of a successful web presence and Internet marketing.
Great Online Gadgets, Tools, Resources
In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will take you on a whirlwind tour of the latest and greatest online tools and resources (most of them free) that you can use to market more effectively, wow your web site, social media and mobile visitors, check on the competition, improve your conversion, save time and do more business. Don’t miss this session!
Working with Influencers – What it Costs, How it Works and Why the Tourism Industry Is Embracing It
Influencer marketing is one of the latest digital marketing trends. In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will explain what it is and why it has grown so quickly. She will help you determine if it’s right for your business, how to develop your influencer marketing strategy, how to find and approach the most relevant influencers, what you should pay influencers .. or should you? and show you how to measure the results.
The 7 Essential Strategies for Tourism Marketing Success
82% of businesses do not have a documented marketing strategy. There are actually 7 essential strategies you must have to ensure marketing success. In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you, using plain English, step-by-step through the 7 strategies. Leave with immediately implementable techniques to be able to develop the strategies for your marketing success. This session is a must for all tourism business owners who want to know what it takes to ensure marketing success.
The Latest Secrets of Search Engine Success
85% of Internet users doing their research online search through Google, Facebook, YouTube, etc. Most rarely go beyond the first 10 results listed. Social media has changed the game making search optimization more important than ever. To benefit from this tremendous traffic opportunity, you have to make sure that your site and online marketing is optimized for search and all your social media channels are optimized as well. Susan Sweeney, Internet marketing expert and author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to get top ranking.
Pinterest – A Powerhouse for Tourism Marketers
Travel and tourism marketers are flocking to Pinterest. No wonder – Pinterest is the ultimate wish list and vacation planners are using it in the dream phase, the planning phase and the post vacation phase. In this session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will walk you through Pinterest – the opportunity, best practices as well as tips, tools, techniques and resources to maximize your Pinterest marketing. This session is a must for all travel industry professionals who want to determine if Pinterest is right for them, learn how to set Pinterest up properly and learn how to maximize the marketing opportunity provided by Pinterest.
YouTube Tourism Marketing
A pictures is worth 1,000 words … a video is worth exponentially more. In this session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to maximize your YouTube channel – from the setup, the trailer video, YouTube SEO, Playlists and much more.
50 Internet Marketing Tips in 50 Minutes
In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will bring you 50 tips to improve your web site, increase traffic, improve your search engine placement, improve conversion and do more business online.
In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will bring you 50 tips to improve your social media, increase your fans, followers, subscribers, improve your SEO and conversion and do more business through your social media.
Can’t make up your mind? Want them all? Susan will customize a session for you or you might want to go to a SuperSession, pre-conference workshop, half day or full day workshop, or even have Susan do these and other Internet marketing topics as a live webinar series. Talk to Susan 929-378-9109.
What clients are saying about some of Susan’s presentations:
“Most knowledgeable person I’ve heard speak on this topic.”
Jessica Wilson, HappyValley.com
“All the tools at the end should be a separate workshop – It was awesome but we were already on overload – Can we do that again some day?”
Nancy Noll, The Queen Bed and Breakfast
“Clear, engaging speaker.Timely topic. Lots of “new to me” information.”
Mr. C Lee, Boal Mansion Museum
“Great. Lots of useful information. I am more focused, able to get a plan together from today. Better than expected – I saw an ad in local paper and had no idea – WOW Thank you. Clear, knowledgeable and personal speaker.”
Janise Crow, The Hair Lady
“Well worth the time. Exceeded expectations.”
Ann Dunlavy, Lincoln Caverns
“So much valuable information. Did not seem lengthy – time flew! Met and exceeded expectations. Clear, concise and enjoyable! Great and easy to follow. Love all the tools! Excellent speaker – good voice tone, interactive, positive, stayed on track, great ideas and encouragement.”
Sharon Meyers, Woodward Camp
“Susan is so smart and up to speed. It was a pleasure to attend. Learned a lot. After coming last year I wouldn’t miss it. Excellent! I have read her books and love her approach – makes everything easy to understand.”
Karen Myford, Marketing Consultant
“Lively, informative, full of insight.”
Jennifer Lynch, HUB Robeson Galleries
“Engaging, educational, informative – Thank you!. Exceeded expectations. Clear, organized, articulate and expert.”
Sneha Patel, The UPS Store
“Excellent information. Very happy with content of the seminar – learned a lot. Covered more than anticipated. Great presentation.”
Gail Jones, Penn State Federal
“EXCELLENT, I cannot believe how much I now know that I had no clue about before. Thank you.. Thank you for the “e” education. Because the course covered sooo much, there are so many aspectsthat will definitely be adapted at the Hotel, and that is good spending to me. Susan is extremely knowledgeable about all the topics covered.”
Gillian Graig, Best Western Voyageur Place Hotel
“Absolutely terrific! It provided a competitive advantage for everyone who invested the time and money to be here. The bootcamp was just as good as what my associates said it would be., it is especially worth the investment in these economic times.”
Coleen Fabrizi, Cornell Hotel School
Informative…informative…informative. It was very interesting. I got a few easy, cheap & valuable ways to improve our Internet marketing now. I liked Susan because she does not talk ‘techie’ lingo that marketers don’t understand. She was on time and started and ended on time.”
Augusta Cox, WEOKIE Credit Union
Wow! So much to know! Rocket speed and very well informed!”
Connie Bean, St. Mary’s University
“Excellent. I need to go back to my own site and add items and change items. Great suggestions, good coverage on all areas. Clear, kept me interested – very informative…motivated me.”
Michelle McNancy, Comfort Inn