Is Customer relations management hurting Sales? it may Surprise

Is CRM hurting Sales? The answer might surprise you! By Paul Shearstone Begin with the premise: In today‚Äôs increasingly competitive global marketplace, CRM [Customer Relations Management]is essential for sales and corporate success. Add to that: The intent of CRM architects was and is, altruistic. CRM is designed to fulfill specific needs within the organization. But …
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